Kroger Will Soon Stop Home Delivery of Weekly Sale Circulars
The world is going digital. Kroger stores throughout Michigan and the United States will soon discontinue home delivery of their weekly sale ads.
Beginning May 28, the retail giant's printed sale circular will only be available for pickup in stores.
Multiple Factors Cited for the Change
Kroger indicated that multiple factors played into the decision to discontinue home delivery of its printed sale flyer. A Kroger spokesman tells WANE-TV that declining newspaper subscriptions and the ongoing costs associated with printing the weekly insert played a major role in the company's decision to cease home distribution.
The company suggests downloading the store's app, which contains weekly sale price information and more deals than what is offered in the printed flyer. The app also allows shoppers to customize their preferences for a more personalized and relevant shopping experience.
A company representative tells the Columbus Dispatch that the move reflects customers' changing shopping strategies.
“Kroger has been conducting research for over two years to better understand the changing media consumption habits of our customers," the spokesman said.
Reaction From Bargain Shoppers
A thread on the bargain hunters' Facebook page known as 'Bargains to Bounty' created a lot of negative buzz about the move, noting that digital platforms and apps are inaccessible or difficult to navigate for some people, especially the elderly.
Others, however, are not opposed to the change.
Kroger operates 1237 stores in 16 states, including 84 here in Michigan. The change will take place beginning May 28.