When the PGA and Ally Financial announced 2 years ago that they were bringing professional golf back to Grand Blanc and the infamous Warwick Hills golf fans and the community were thrilled and new it would be a success. What they didn't know was that the success would come within the first year with record attendance and local charity donations topping over $800,000. Adding to the success and complete experience was the evening concert with headliner BIg & Rich. The first year was one for the books.

Enter 2019, and as they say " you ain't seen nothin' yet". Keeping with the Ally tradition of excellence and community involvement, the plans for this years tournament are nothing less than amazing and celebrity packed.  Tournament officials announced today that Multi-PLATINUM singer/songwriter Dierks Bentley will headline the second annual Ally Challenge Community Concert. This year the concert will be on Saturday, September 14th. The concert  will take place on the driving range at Warwick Hills Golf & Country Club,  just following the second round of competition of The Ally Challenge which kicks off September 9th with tournament play starting September 13th.

Adding to the ultimate golf experience, the tournament announced its newest event, the Celebrity Foursome. Set to feature golf’s greatest champion Jack Nicklaus,  Michigan native and rock star Kid Rock, and Community Concert headliner Dierks Bentley, the highlighted event will be  a 9-hole team scramble exhibition match to benefit charity. The trio will be joined with a soon to be announced "celebrity" fourth player and will take place at Warwick following the last tournament pairing of round two, beginning on Hole No. 10.

Ally Financial's Chief Marketing & Public Relations Officer Andrea Brimmer is proud of the role Ally has within Michigan and the community that plays host to the tournament. "When we met with the PGA and knowing we wanted to bring a tour to Michigan, we pretty much said it had to be Warwick or nowhere. We really wanted to give something to the community that would a marque event that the community could rally around and help with the rebirth of Flint and everything that's going on right now in the area" she said. Brimmer went on to say, "For me and my team it's personal mission to make it the best tournament on the Champions Tour."

Click above to see the complete interview with Andrea Brimmer and Tournament Director Chris Coffman as they discuss what's next for the Ally Challenge.

For ticket information visit The Ally Challenge.



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