Target’s Going Clean and They Guarantee You’re Gonna Love It

As if we need any more reasons to walk into a Target for "just one thing" and end up with a trunk load of everything we suddenly needed, the retail chain is kicking it up a notch all in the name of good health.

Starting next month, all 1,800-plus locations across the country will start selling their own brand owned grocery line called Good & Gather. The first products will hit stores and include items like eggs, produce, snacks, and heat-and-eat meals. The entire line will be products made without artificial flavors and sweeteners, synthetic colors and high-fructose corn syrup. They look to introduce over 2,000 products in all by the end of next year while phasing out the current Target brand of Archer Farms and Simply Balanced.

But wait, there's more! If the idea of purchasing your health happy food isn't enough, Target is adding in pretty sweet return policy. The chain wants you to try it, and if you don't love it  just return the item for a full refund. Stephanie Lundquist, a Target executive vice president and president of food and beverage told USA Today, "Our guests are incredibly busy and want great-tasting food they can feel good about feeding their families. We really wanted the brand to represent the quality and the value that guests can expect.”

It should come as no surprise to see the move from Target with the millennial fueled shopping habits across the country changing along with  brick and mortar stores looking to compete with quick delivery companies like Amazon. Healthy lifestyles are a booming business. Look for Good & Gather to launch with 650 products  September 15th at a Target near you.