McDonald’s Is Testing AI Drive-Thrus and Michigan Could Be Next

We recently reported that McDonald’s is looking to eliminate its self-serve drink fountains in restaurant lobbies. Now, there is another potentially massive change coming, but this one won't happen in the lobby. Instead, it could be happening in the drive-thru.

McDonald’s Is Currently Testing AI Drive-Thru Ordering in Midwest

McDonald’s is currently testing an AI-powered drive-thru system right here in the Midwest. So, will this technology be coming to a Michigan Mickey D's near you anytime soon? The answer is maybe, but not just yet.

READ MORE: McDonald's Removing Self Serve Drink Stations

FOX 2 reports that McDonald's is quietly testing a new artificial intelligence ordering system called "Archy" at five locations in the Chicago area. Instead of placing an order with a person wearing a headset, customers can speak directly to an AI system that takes their order and sends it to the kitchen.

McDonald's Earlier AI Experiments Had Mixed Results

If this sounds familiar, that's because McDonald's has experimented with AI ordering before. Those earlier attempts produced mixed results, including some viral stories about orders getting completely mixed up. This time, however, company insiders say the technology is performing much better.

Get our free mobile app

According to a McDonald's franchise source, the system has already processed more than one million transactions during testing, and roughly 90 percent of orders were completed without requiring a human employee to step in. That's a pretty impressive number for technology that is still being tested.

What is the "McDonald's Next" Strategy?

The AI program is part of McDonald's new strategy called "McDonald's Next," which focuses on improving speed and convenience without sacrificing customer service. The company says customers shouldn't have to choose between fast service and a good experience.

Could Michigan McDonald's Locations Be Next to see AI Drive Thrus?

The interesting part for Michigan drivers is that the testing is happening right here in the Midwest. While McDonald's hasn't announced plans for a nationwide rollout, Chicago has often served as a testing ground for new ideas before they expand elsewhere.

READ MORE: Flint Township Welcomes Michigan's First Mooyah

So don't be surprised if one day in the not-too-distant future, the voice asking if you'd like fries with that isn't a person at all. It might just be a computer.