Great Divide Reopens in Flint, New Name is ‘The Split Mitt’ [PHOTOS]

New name, same location, same concept.

The Great Divide closed quietly back in January, making a lot of Flintstones wonder...what's next for the iconic store?

Shumaker's Ski & Snowboard announced in March that they were reopening the store, and held a contest for a new name. They had their grand opening this weekend, announcing that the winner of the naming contest is Alex Damm. Congrats on the gift card, Alex! Great name!!

Can't wait to stop by there and get some schwag!