Why? WHY???? So.....the only thing that isn't black is....the actual BURGER??

Burger King Japan has unveiled the Kuro Burger (black burger), to be in a limited release starting on September 19th. The bun, cheese and ketchup are all made with squid ink and bamboo charcoal, which give them their black color. The patty itself isn't black, and the "deluxe" version of the burger features lettuce, tomato and onions (which are also NOT black).

Maybe it's just me, but...I don't get it. Why? And EWWWWWWW!!!!!