Super Bowl LV Won’t Feature the Traditional Budweiser Ad
Super Bowl VL is less than 2 weeks away, and like everything else lately it will look a little different this yea, even on t.v.
Although I’m a huge football fan and love the game, especially the Super Bowl, I’m going to admit it… I love the commercials. For many, the commercials are actually the biggest highlight of the Championship game right along with the halftime performance. Companies spend millions of dollars to come up with that one unforgettable commercial that people talk about for years to come.
Anheuser- Busch has definitely lead the pack with their commercials over the years. Considered the best of the best, the company ran ads featuring everything catchphrases from frogs chirping "Budweiser," guys screaming "Whassup to those infamous Clydesdale horses, but this year don’t expect to see the beer company front and center.
The first time since 1983, when Anheuser-Busch used all of its ad time to introduce a beer called Bud Light, the beer giant isn't advertising its iconic Budweiser brand during the Super Bowl. Instead, it's donating the money it would have spent on the ad to coronavirus vaccination awareness efforts and showcasing a powerful video message.
The video ad, called "BIgger Picture", starts with showing scenes from the pandemic and moves into showing people getting the vaccine. Budweiser then has their message of why they made the choice to skip the usual Super Bowl ad for the first time in 37 years and opted for raising vaccine awareness.
There will still be some ad presence from Anheuser-Busch. They still have four minutes of advertising during the game for its other brands including Bud Light, Bud Light Seltzer Lemonade, Michelob Ultra and Michelob Ultra Organic Seltzer.
Anheuser-Busch isn't the only notable advertiser rethinking this years Super Bowl. With spots estimated to cost $5.5 million for 30 seconds during the February 7 broadcast, companies like Coke, Pepsi and Hyundai & Audi are skipping this years event completely. They are looking to redirect their advertising to adjust the the current "mood" and focus going on in the country.
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