If winter is your season and snow is your thing, the new Pure Michigan commercial is a must see! If you hate Michigan winters and don't want to be reminded of what's just around the corner weather wise, you should probably look away!


The Pure Michigan winter campaign will operate with a $2.24 million budget that includes funding from Ski Michigan, and the Michigan Snowsports Industries Association. Ads will run online, on television and radio, and on billboards in Michigan, Ohio, Wisconsin and Indiana. Pure Michigan's new winter campaign will kick off on December 31, and run throughout the month of January.

How do you feel about the winter season in Michigan? Do you look forward to the snow or do you look forward to spring?



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