Helmets To Jumbotrons: Will QR Codes’ Impact Michigan Sports Fan Interaction?

When the QR code was birthed in Japan in 1994, did anyone ever think they would be taken to this level, 30 years later?

Just this week, the Oklahoma State Cowboys football team's coach, Mike Gundy, announced the team will wear their helmets adorned with QR codes that will direct fans to a website where people will be able to donate to their general team fund.

The 1.5-inch QR decals are being put on the helmets to allow TV camera operators to take tight shots of the helmets/QR codes.

According to the school, the QR code will also be visible throughout the season on players' bag tags, coasters and signage throughout the school's home venue, Boone Pickens Stadium, and the team equipment truck. The Oklahoma State Cowboys will debut the new QR codes on their helmets when they take on defending national Champions, South Dakota State, on August 31st.

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If you recall last season, The Michigan Wolverines were pushing for more QR codes on their jumbotron so people could watch the game plays up close and for NIL (name, image, likeness) in order to grow the Wolverines brand.

Also, a few years back, the Michigan State Spartans started using QR Codes at their entrance gates as fans came into the stadium. They are also using more QR codes inside.

Now that Oklahoma State has adopted these QR codes to their helmets, questions are being raised: will the Wolverines or Spartans be next?