7 – Eleven Introduces Vernors Ginger Ale Slurpees In 200 Michigan Stores
Looks like the Boston Cooler might have a little competition this summer...
Did you know that Detroit is the birth place of the oldest surviving ginger ale. Vernors Ginger Ale was created by James Vernor in 1866, in a small pharmacy located along Woodward Avenue. The story is that Vernor was trying to duplicate an Irish ginger-flavored ale just before he was called upon to serve in the Civil War. He left the base syrup with 19 ingredients, including ginger and vanilla, in an oak barrel. When he returned to Detroit he gave it a taste and proclaimed the ginger flavor as "Deliciously Different." Today, Vernors Ginger Ale is produced and distributed by the Dr. Pepper Snapple Group.
The Motor City is also the Slurpee capital of the United States, so Nancy Smith, a Sault Ste. Marie native, lifelong Vernors fan and the 7-Eleven Senior Vice President decided to mix two of Michigan's favorite flavors to create the first ever regional Slurpee beverage.
Michigan's new Slurpee flavor is a hit on social media sites like Instagram and Twitter, and based on early sales, the Vernors Slurpee will be a summertime best seller. 7-Eleven will advertise their new frozen beverage on billboards and in television ads this May.
There are ten 7-Eleven locations in and around Flint. CLICK HERE for the complete list.