There’s A Shortage of White Claw and People Are Losing It
No it's not a national crisis, but the way some people are acting you would think it was. It's starting to look like everyones favorite summer hard seltzer got a little ahead of itself and its now having a hard time keeping up with the demand.
Stores can’t keep the low carb, low-cal booze on the shelf due to high demand, and the brand finally addressed the issue this week."We are working around the clock to increase supply given the rapid growth in consumer demand," Sanjiv Gajiwala, White Claw's senior vice president of marketing, told CNN . "White Claw has accelerated faster than anyone could have predicted."
There's no world from the company on when they will be able to catch up to the demand and have life back to normal. Millennials everywhere are freaking out. First the Popeye's Chicken Sandwich and now this. What is the world coming to?