Keystone Sporting Arms.  The company got some unwelcome attention on Tuesday when a Kentucky toddler accidentally shot his sister.As hard as it may be to believe, at least one gun maker seems to be specifically marketing some of its wares to kids.  The gun was small and light, the training wheels of firearms. The .22-caliber, single-shot Crickett rifle turned deadly on Tuesday, officials in Kentucky said, when a 5-year-old Cumberland County boy shot and killed his 2-year-old sister in what the coroner described to a local paper as 'just one of those crazy accidents.'

The toddler was shot when the boy was playing with the rifle, as Kentucky state police said in a statement. The gun, a type of rifle made specifically for kids, had been given to the boy as a gift last year and kept in a corner, and the family did not realize a shell was in the chamber, Cumberland County Coroner Gary White told the Lexington Herald-Leader.

The Crickett is one of two lines of .22-caliber rifles for kids manufactured by the Pennsylvania-based Keystone Sporting Arms. The company acquired the maker of the similar Chipmunk rifle in 2007, a purchase that positioned the company as the leading rifle supplier in the youth market.

Apparently the backlash is coming and coming fast. Do you blame this on the company or the parents? Watch the video.