A 10% increase in the price of popular coffee brands is noticeable, and it's not good news for diehard coffee drinkers.

See what's up...

As someone who survives on coffee until at least 10am, this is catastrophic news.

The price of best selling coffee brands are set to rise by as much as 10% soon. Brazil's worst drought on record and poor growing conditions in other parts of the world are to blame.

If you're a diehard coffee fan, tell us. Could it ever get too expensive for a good cup of joe?

See how it may affect you in the video below.

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