The makers of video games are now crafting more sophisticated story lines and creating characters that evolve based on their experiences within a game. It is the video industries attempt to interest new customers and turn around a decline in video game sales. "Mass Effect 3" is one of these new age games about to change the video industry.The new crop of games asks players to make choices that go beyond previous games. In some cases players are asked to make moral decisions that force their characters, and the games storyline, to evolve in different ways. Upcoming games like "Bioshock Infinite" and "Star Wars:The Old Republic", are the beginning of this new trend in video games.