Walmart is Transforming 160 Store Parking Lots into Drive-ins
Yes seriously, and it couldn't happen at a better time. With movie fans everywhere yearning to catch their favorite flicks outside of their homes, Walmart is ready to capitalize on the resurgence of the drive-in theater.
Walmart announced this week that they plan to turn 160 of its parking lots into drive-in movie theaters to offer contactless film premieres.The movies, which will run starting in August until October. will be programed by the Tribeca Drive-in team.Tribeca Enterprises, the Robert De Niro-backed media company.
The company statement read, "Beginning in August, Walmart will roll out this red carpet experience in towns across the country for a combined 320 showings. This family-friendly night will include hit movies, special appearances from filmmakers and celebrities and concessions delivered right to customer vehicles."
Drive-in fans will be able to plan ahead for their night at the movies by ordering their drive-in snacks and essentials online for curbside pickup on the way to catch their flicks.
The partnership is a win/win for everyone involved, "Drive-Ins have been a signature program for Tribeca since we started the Tribeca Film Festival 19 years ago after 9/11,” says Jane Rosenthal, CEO and Co-Founder of Tribeca Enterprises and Tribeca Film Festival. "But now, the Tribeca Drive-In is much more than a fun, retro way to see movies — it’s one of the safest ways for communities to gather. We are thrilled to partner with Walmart to bring more people together around the shared cinematic experiences that Tribeca is known for."
Details about which Walmarts and the movie scheduled will be announced closer to the premieres. More information can be found here: walmartdrive-in.com.
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