It's been almost a decade since we first started hearing the fantastic stories behind the legend that is the most interesting man in the world. According to Dos Equis, the company has decided to retire the campaign.

Jonathan Goldsmith will wrap up his epic run with one last commercial, but much like The Doctor from the Doctor Who series, the character will live on. Apparently, Heineken is launching a new 'most interesting man' series later this year.


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