Hyundai’s Got a ‘Wicked Smaht’ Super Bowl Ad
Tom Brady and the New England Patriots may not be in the Super Bowl this year, but Boston is well represented with a "wicked" cool commercial.
As with most commercials for the big game, Hyundai has already released its “Smaht Pahk” ad and it features east coast celebrities “paying homage to their beloved Boston.” The commercial, focused on the Hyundai smart park feature, shows Massachusetts natives Chris Evans, John Krasinski and Rachel Dratch argue in exaggerated Boston accents over whether Krasinski will be able to “pahk” his Hyundai Sonata in a tight parking spot.
The ad has the group mentioning those cities only most Bostonian's would appreciate with shout outs to Dorchester, Foxboro, “The Gahden,” Saugus, Swampscott, Revere and “The Hahbah” as other places Krasinski has parked. “Just hit the clickah, the cah pahks itself,” is a classic for anyone that knows the accent. Adding to the true Boston vibe is none other than Red Sox legend David Ortiz yelling out a window, “Hey – you can’t pahk there”. The commercial of course ends with The Standells "Dirty Water", the standard song a every Boston sporting event, playing.
As a girl that was schooled, literally with high school and college out east, the commercial is perfection and it looks like others agree with the clip already going viral. Hyundai may have a huge hit on Sunday with the hysterical spoofing of the Boston style.
The Kansas City Chiefs and San Francisco 49ers take the field for the Super Bowl 2020 starting at 6:30 p.m. ET Sunday, Feb. 2, on Fox. Patriot fans will not be watching due to being "wicked" mad.