It's something you've probably suspected for many years, but one major retailer has been called out for advertising a Black Friday deal that wasn't really a deal at all.

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Target shoppers have been pulling back the curtain, so to speak, and pulling back the Black Friday sale tags to reveal that there had been no price change whatsoever.

Deal or No Deal?

TikTok user headbusta_kapon posted the video after she removed the Black Friday signage on a few TVs at her local store. The Black Friday price on one TV was $429.99. But when she pulled back the price card, it revealed another price card underneath, stating that the price was indeed $429.99.

And it happened again, with headbusta repeating the exercise on two more TVs that were 'discounted' to $649.99 and $329.99. The signs underneath revealed that the sets were - you guessed it - $649.99 and $329.99 respectively.

We've included the original TikTok video below.

Target Responds to Black Friday Pricing Viral Video

A rep from Target addressed the gaffe in a statement saying, "A recent TikTok video showed a guest questioning if there was a sale on three Samsung TVs that had both a Black Friday sale sign, as well as a sale sign behind it indicating the same price."

The rep went on to explain:

"In fact, the TVs were on sale before Black Friday as part of our early Black Friday sales. We continued to offer those items at the same discount during Black Friday, but updated the signage to reflect the extended timing."


@headbusta_kapon#blackfrida#sale#target#scam♬ original sound - HEADBUSTA’ KAPON

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