GM’s Super Bowl Ad Stars Will Ferrell and We Think It’s Brilliant [VIDEO]
Bravo, General Motors. A new Super Bowl commercial which debuted Wednesday (2/3) features comedian Will Ferrell, hopping mad that the United States lags behind Norway in sales of Electric Vehicles.
The 90-second commercial which also features comedian Awkwafina and Saturday Night Live's Kenan Thompson, touts the Michigan-based automaker's use of 'Ultium' batteries. Ferrell notes that the new technology can be used "in all types of vehicles" therefore putting electric vehicles in reach of more Americans.
"With GM's new Ultium battery, we're going to crush those lugers!" Ferrell exclaims, referring to Norwegians' rich luge history.
General Motors' Super Bowl ad (see video below) is expected to air during the first quarter of this Sunday's big game, according to Mashable. It features Ferrell driving a Cadillac Lyriq, the first Cadillac electric vehicle which is expected to be released in late 2022. Thompson is behind the wheel of an electric Hummer, GM's highly anticipated electric SUV which is due to be released this fall.
Last year, more than 54% of new cars sold in Norway were powered by batteries. General Motors plans to introduce 30 new electric vehicles by the year 2025. GM lags behind, as 98% of its vehicles sold last year are powered by gas or diesel engines.
General Motors CEO Mary Barra recently stated that the automaker is pledging to phase out gas and diesel-powered vehicles by 2035. The Detroit-based company is investing $27 billion in an effort to "put everybody in an electric vehicle."