Police are investigating after a woman's hair started coming out in clumps after using conditioner she purchased at Walmart.

Ashley Robinson said she purchased the product earlier in the day on Sunday (7/28) and washed her hair that night. When she applied the product, she began to feel a burning sensation and her hair began to fall out.

“My hair just started falling out in clumps on the floor, and it just kept coming out and coming out and coming out and I screamed,” Robinson tells WCCO.

Police are poring through surveillance video provided by Walmart hoping they can find any clues about who did this.

“We’re still looking into when they most recently stocked those shelves and how much of that product has been purchased recently,” New Richmond Police Chief Craig Yehlik said. “It could be a substantial fine and include jail time."

Product tampering in Wisconsin is a felony.