October bring falling leaves, apple orchards, and pumpkins, but it is also the month of raising awareness and funds to fight one of the biggest killers out there.

October is Breast Cancer Awareness month across the country. According to the American Cancer Society, approximately 1 in 8 women (13%) will be diagnosed with invasive breast cancer in their lifetime and 1 in 39 women (3%) will die from breast cancer. With the diagnosis, patients face financial hardships due to lack of income and rising medical expenses.

Short's Brewing Company is putting their 'best beer forward' to help ease some of the burdens patients are facing during such a trying time. Short's has partnered with The Pink Fund by donating $1 from the sale of every pint of Soft Parade through October and November in the distribution area.

The Pink Fund is a non-profit breast cancer organization that provides 90-day non-medical cost-of-living expenses to breast cancer patients in active treatment, so they can focus on healing and returning to the workplace. “Why we really loved partnering The Pink Fund is just because you see direct impact on women who are actually going through the battle and it helps them truly on a daily basis,” said Short's Sales Director Pauline Knighton-Prueter.

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The donation includes purchases of Soft Parade in all packaging as pints, 6-packs, 16-ounce cans or 12 packs. For Short’s to make the donation, you will need to have the proof-of-purchase must be uploaded to the company's website at www.shortsbrewing.com/pinkfund.

Deborah Braciszewski, Development Officer for The Pink Fund told WXYX television in a interview, “We are so excited to have found a partner whose values are aligned with The Pink Fund mission. We know that Short’s Brewing Co understands our vision for supporting the breast cancer community, and we are extremely grateful. This partnership with an organization who is eager to leverage their power for the greater good is heartwarming.”


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