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New Meat Substitute Tastes Just Like…

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I’m a healthy eater, and although I’m not a Vegan or even a Vegetarian, I have tried most of the meat substitutes that are available to consumers. While some were at least tolerable, most were as bland as the tofu they were made from. A new product

 

has been flying off store shelves in California, where Beyond Meat is currently available at Whole Foods markets.

Beyond Meat has introduced a chicken substitute as their first product, and those who have tried it say it “tastes like chicken.”
One of the things that makes most meat substitutes taste like something out of a laboratory is that they lack the texture of the actual meat product.

Beyond Meat seems to have conquered that problem. Ethan Brown, founder of the company Beyond Meat says that his technology can also fabricate beef or pork or even fish. “Chicken just happened to be our first product.”

Another selling point for Beyond Meat is that the product can be produced at or below the cost of the real thing (meat).

At this time, the only place you can get Beyond Meat is at Whole Foods in California and Maryland. Wider distribution is expected as demand for the product dictates.

Beyond Meat gets it’s protein from vegetable sources and is fat-free and cholesterol-free. For those trying to eat healthier diets, this could be a Godsend.

www.beyondmeat.com

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