Sometimes we just want to crack open an ice cold can of Coke. There’s little-to-no-effort involved in getting such refreshing and delicious happiness, right? But over in Korea, they’re making soda seekers dance for their bubbly beverages.
Coca-Cola announced this week that they are investing another $3 billion in Russia over the next five years. It is all part of the expansion of Coke into markets where it expects to get an increased revenue share. Coke had already invested at least $3 billion before the announcement of this new allotment.