Would You Wear Wrangler’s Moisturizing Jeans?

A cold Michigan winter can lead to dry skin for some, but how far would you go to keep your legs looking and feeling great? These are either the best idea ever or the most ridiculous thing I've ever heard of, and they're made by Wrangler.

Wrangler is branding them as Denim Spa jeans and they are available in three varieties; Aloe Vera, Olive Extract and Smooth Legs. These jeans are infused with skin care ingredients and their hydrating effects supposedly last for 15 days. The Smooth Legs variety reportedly fights cellulite as well. Skin care ingredients also come in a "reload spray" to extend the moisturizing benefits of the jeans. Wrangler's Denim Spa jeans do not come cheap. A pair will set you back $136!

What are your thoughts? Brilliant product development and marketing, or another example of something that is over priced and ridiculous? Would you pay $136 for a pair of Wrangler jeans?