World’s Cheapest Car Transformed Into $4.6 Million Bling-Mobile [VIDEO]
Indian car manufacturer Tata, which introduced the world's cheapest car, the Nano, has unveiled a gold and jewel-encrusted model as a tribute to 5,000 years of Indian craftsmanship. Base model Nanos go for just over $3,000. This bling-mobile is estimated to be worth about $4.6 million, and features:
- 80kg of 22 carat gold
- 15kg of silver
- 10,000 semi-precious stones and gems.
In August the Mumbai-based group shipped just 1,202 units, down 88 per cent from April’s 10,012 units, according to the Financial Times. It quoted analysts blaming the fall on safety issues, poor marketing and a misunderstanding of the Indian consumer.