Jordan Silverman, a recent University of Michigan graduate, and his brother Bryan are on a roll. They're attempting to crack the world of advertising with a unique product:  Toilet paper printed with ads and coupons.

Don't pooh-pooh the idea, these entrepreneurial brothers just may make a butt-load of cash!

Younger brother Bryan is one of five finalists in Entrepreneur Magazine's College Entrepreneur of 2012 competition. He and his brother co-founded Star Toilet Paper.

The idea hit older brother Jordan when he was - you guessed  it - in the bathroom.

The toilet paper is printed with a soybean-based ink, and readers can take advantage of coupon offers by using their cellphones to read printed codes, or visit websites.

[Lohud]