On November 1st, TV, print, billboard and in-store advertising will break in the North East for the world's first core-less toilet paper-Scott Naturals Tube-Free bath tissue.

Providing an everyday way to go green, the world's first tube-free toilet paper will first be introduced in the Northeast on November 1 in Wal-mart and Sam's Club stores.

Kimberly-Clark has developed Scott Naturals Tube-Free bathroom tissue, which eliminates the cardboard tube that has been the central fixture of rolled toilet paper for more than 100 years.

According to the company, rolled paper products chiefly have tubes to aid production efficiency and maintain product stability. The tubes also help the products survive shipment.

Today, U.S. households dispose of an estimated 17 billion bath tissue tubes annually. This is equal to more than 160 million pounds of trash and represents enough material to fill 275 Boeing 747 airliners. It's also equal to more than 1 million elephants or 550 blue whales.

Company research indicates the cardboard tubes can be recycled, but often are not. Only 37 percent of consumers surveyed by a pollster for Scott Naturals say they frequently recycle cardboard bath tissue tubes. Fifty percent of consumers surveyed say they most frequently toss tubes out with the trash.

Of those polled, 83 percent of consumers said they are willing to go tubeless if it helps the environment. That number is 90 percent in the Northeast.

The company says part of its product research included looking into the effect this will have on the millions who use the empty rolls for craft projects.

From ABC12.com.