When time get tough, offer the lowest prices to win! That's the new approach from Toys R Us and Babies R Us this holiday season. To get the lowest prices guaranteed though, the store to be willing to  match the prices of the competition. The new price-match guarantee that comes out this year covers everything the two stores sell.

You might find yourself saving the toy ads in the Sunday paper to use at Toys R Us. The price-match guarantee will last until Christmas eve as long as you bring in a valid print ad that shows the item available for something less than Toys R Us is selling it for."

Toys R Us is also adding layaway to their Christmas arsenal. This popular way to buy ahead of time, and pay over a longer period of time, helps attract early shoppers and is a goof fit in the Toys R Us holiday sales package!

[CNN]