Hoda Kotb, host of the 'Today' show's fourth hour on NBC, accidentally revealed her personal cellphone number when showing off a new high-tech watch Thursday. The host's digits were displayed in a close-up of the new Samsung Galaxy Gear smart watch, as the host called it from her own cell.

"Hoda, you have a lot of fans and a couple of prisoners," co-host Kathie Lee Gifford chimed in, when viewers started to call.

When the pair returned from a commercial break, Hoda had 20 new voice mails, and 1,012 text messages.

Oops!

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