Ten Brands That Will Disappear In 2012
Looking at this list every year can make you a little melancholy, but at the same time viewing it from more of a positive angle, it’s called progress. The only thing on the list that I’m having a hard time with is that Kellogg’s Corn Pops are going away, I used to really tear into that cereal when I was a kid. Here’s the list for 2012.This year’s list of The Ten Brands That Will Disappear takes a methodical approach in deciding which brand would walk the plank. The major criteria were as follows: (1) a rapid fall-off in sales and steep losses; (2) disclosures by the parent of the brand that it might go out of business; (3) rapidly rising costs that are extremely unlikely to be recouped through higher prices; (4) companies which are sold; (5) companies that go into bankruptcy; (6) firms that have lost the great majority of their customers; or (7) operations with rapidly withering market share. Each of the ten brands on the list suffer from one or more of these problems. Each of the ten will be gone, based on our definitions, within 18 months.
1. Sony Pictures
7.Kellogg’s Corn Pops
9.Soap Opera Digest