john chervokas

‘Please Don’t Squeeze The Charmin’ Creator Dies at Age 74 [VIDEO]
‘Please Don’t Squeeze The Charmin’ Creator Dies at Age 74 [VIDEO]
‘Please Don’t Squeeze The Charmin’ Creator Dies at Age 74 [VIDEO]
This is probably not the biggest news story you'll hear today or the most earth shattering, but I know you'll say to yourself, I remember that commercial. The line -- “Please don't squeeze the Charmin,” -- was and has become a true classic advertising slug line. Read how it all got started after the jump.