The Super Bowl is only one third about football, the other two thirds are the commercials and the halftime show.
The commercials come and go, only catching a lot of attention if they are extremely good or bad. No matter how good the commercials are, people often stop talking about them within a few days of the game...
James Corden picks up Martin on his way to his Super Bowl halftime show, and the travelers quickly busy themselves with Coldplay and David Bowie sing-alongs.