Things are heating up in the fast food world as Taco Bell has declared war on McDonald's with its latest commercial campaign.

The commercial is about 3 minutes long and full of cold war/"Hunger Games" reaping imagery where a couple of rebels break free and run into the arms of hexagon shaped breakfast. This commercial actually reminds me of the Apple/Mac Super Bowl commercial from 1984. Not sure how McDonald's is going to fire back after this one, but I'm sure the clown is not partaking of any Happy Meals with this commercial. Your move, Ronald.

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