One of the things I've always loved about radio is theater of the mind. When you hear something but don't see it, your mind gets to create its own visualization. That's why most people are surprised to see what their favorite DJ looks like.

When you hear the sound effect of a car crash during a commercial for a body shop, you can picture a car accident in your head. But what about when you hear a crash during a talk show? Would you think it was a sound effect, or an actual car crash?

Listen to what happened to a Charlotte radio station live on the air: