Let's set this up, it was a flag football game where the average age of the player is six or seven-years-old. Some Frisco, Texas Football League parents say a coach's passionate pre-game pep talk to his grade school players went too far.

Take a look at the video after the jump.

Some parents are angry, claiming the coach’s tough talk wasn't appropriate for kids so young.

Others say the coach's words were never meant to be taken literally.

In a video on the Gators Facebook page, the coach tells his players: “Hit them in the face as hard as you can.” He then adds: “Hit them in the chest, as hard as you can. Take them out. Make them know who you guys are."

Take a look at the video and judge for yourself.