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McDonald’s Adding McBites To National Menu [VIDEO]


They sort of look like Popcorn Chicken pieces, but McDonald’s calls them McBites. McDonald’s Corp. is taking its Chicken McBites national early next year, the biggest change to its 2012 food and marketing calendar. The mini-fried chicken pieces are a limited-time promotion coming early next spring, according to executives.

Learn more about this deep fried treat after the jump.

McBites, which were first test-marketed in Australia and then Detroit this year, are bite-sized nuggets similar to chicken versions of popcorn shrimp. McBites will come in packages of 4, 6 and 12 ounces and will be priced from $1.99 to $4.99, accompanied by dipping sauces.

McDonald’s also has a few more new things coming to their restaurants. Other new items to be rotated onto the menu include a 100% fruit-juice slush called a Cherry Berry Chiller and a blueberry banana nut oatmeal later in the spring.

The company also will add new flavors to existing products, such as the premium chicken sandwich,  coffees and hot chocolate. Why is McDonald’s constantly trying new things?

Because innovation seems to be a smart business practice. McDonald’s reported strong third-quarter earnings that beat analyst expectations. Net income rose 9% to $1.51 billion on a 14% gain in revenue to $7.17 billion. Any other questions?

Check out the McBites in the video below.

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