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Levi’s Suggests Freezing Jeans Instead Of Washing Them [VIDEO]


In an attempt to save water, Levi’s is suggesting you freeze your jeans instead of wash them. I’m not sure that would work for those really hard to get out stains. I know that the Levi Strauss company has come a long way since the bell bottom days of the 1970’s. The company is on today’s cutting edge, totally green. Move the Lean Cuisine out of the way and make room for the jeans.

Learn more after the jump.

The idea comes from the company’s new “Water<Less” push, which encourages its cotton growers, its jean-makers, and its customers to conserve water. Why? Global warming of course. And what better way to not use water than to not wash your jeans.

Levi’s has introduced a brand featuring stone-washed denim smoothed with rocks but no water. The company is sewing tags into all of its jeans urging customers to wash less and use only cold water. To customers seeking further advice, Levi Strauss suggests washing jeans rarely, if at all.  The theory being that putting them in the freezer will kill germs that cause them to smell.

For the Levi Strauss Company, it’s all about saving water. Learn more, check out the video below.

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