Kohl’s, JC Penney, Sears, Macy’s Sued For ‘Phony Discounts’

How many of us are saying, "Ummmmm....we knew that already?" 

Los Angeles City Attorney Michael Feuer is suing Macy's, Kohl's, Sear's and JC Penney, saying that they falsely claim that their products are discounted in an attempt to get people to buy.

Ironically, Kohl's and JC Penney just settled class action suits in California over similar claims. Penney's settled for $50 million, Kohl's settled for $6.15 million. However, in the settlement, Kohl's refused to acknowledge any false advertising.

It's called "high-low pricing," and it's pretty common in the retail world. It's also super hard to prove wrongdoing. In this specific lawsuit, Feuer is claiming that a dress and a pair of cargo pants were advertised at outrageous "original" prices, but in fact, those prices were false.

AJ was just at Kohl's last week to buy new jeans for our son, and when she checked out, they said, "You saved $152!" Of course, she laughed, already knowing about high-low pricing. Interesting that somebody is finally suing over it.

What do you think?