Kodachrome Killed Off, The Road Ends Here
Kodachrome. What does the word bring to mind? Perhaps the 1973 song by Paul Simon? Or do you first think of the Kodak product, to which the title of the song refers?
In 2009, the film went the way of that Paul Simon 8-track tape, when Kodak discontinued it. Today, Dwayne's Photo, a small family business in Parsons, Kansas, will process the last roll. It's the end of an era.
That celebrated 75-year run from mainstream to niche photography is scheduled to come to an end on Thursday when the last processing machine is shut down here to be sold for scrap.
In the last weeks, dozens of visitors and thousands of overnight packages have raced here, transforming this small prairie-bound city not far from the Oklahoma border for a brief time into a center of nostalgia for the days when photographs appeared not in the sterile frame of a computer screen or in a pack of flimsy prints from the local drugstore but in the warm glow of a projector pulling an image from a carousel of vivid slides.
As news media around the world have heralded Thursday’s end of an era, rolls of the discontinued film that had been hoarded in freezers and tucked away in closets, sometimes for decades, have flooded Dwayne’s Photo, arriving from six continents.
Still, the toll of the widespread switch to digital photography has been painful for Dwayne’s, much as it has for Kodak. In the last decade, the number of employees has been cut to about 60 from 200 and digital sales now account for nearly half of revenue. Most of the staff and even the owners acknowledge that they primarily use digital cameras. “That’s what we see as the future of the business,” said Grant Steinle, who runs the business now.