Jimmy Kimmel gives people an opportunity to take a look at, and give their opinions on the new iPhone 5. But what they're actually looking at is the plain ol' iPhone 4S!

"Oh, it's way better!" exclaims one gentleman. "Yeah, definitely faster!" says a woman who compares the brand new iPhone 5 iPhone 4S to her identical iPhone 4S.

We are a gullible breed, aren't we?

Apple is taking pre-orders for the new, bigger, badder, lighter, iPhone 5 starting today, and plans to start fulfilling orders next Friday, September 21st.

- George McIntyre
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