JC Penney is once again giving 'One Million Moms' ammunition, featuring a real life gay couple in its Fathers' Day ad campaign.

Will this affect your shopping habits? Take our Cars 108 Listener Poll, and tell us what you think.

The copy reads, "First Pals: What makes Dad so cool? He’s the swim coach, tent maker, best friend, bike fixer and hug giver — all rolled into one. Or two."

The print ads feature real life gay fathers Todd Koch and Cooper Smith with their children, Claire and Mason.

So what do you think? Personally, I'm glad to see the retailer demonstrating progressive values, and supporting the LGBT community. Take our Cars 108 Listener Poll, and tell us what you think in the comments section.

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