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Hoover Pulls Ads From ABC After Soap Cancellation

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Frederick M. Brown / Pascal Le Segretain, Getty Images

It looks like vacuum maker Hoover is about to play dirty.

According to the Hollywood Reporter, Hoover plans to pull its ads from ABC following the network’s decision to cancel two of its soap operas — ‘All My Children’ and ‘One Life to Live’ — last week.

VP of marketing Brian Kirkendall claims they will stop advertising on the network effective Friday, and that they’re “making every attempt” to pull their spots from the soaps sooner.

Meanwhile, Hoover is also launching a campaign to save the soon-to-be-canceled soaps. Already, it’s set up an e-mail address, SaveTheSoaps@Hoover.com, designed to “help pull together the mass emotional outpouring of support for our beloved ABC soaps and get it to our contacts at ABC.”

Last Wednesday, ABC announced that ‘All My Children’ and ‘One Life to Live’ will end in Sept. 2011 and Jan. 2012, respectively, and will be replaced by lifestyle series.

Hey, if it worked for Betty White and ‘Saturday Night Live,’ maybe there’s still hope after all.

[Hollywood Reporter]

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