The American Cancer Societies Real Men Wear Pink 2017 campaign kicked off last night at Genesee Valley Center. This year ACS has 15 men, all influential in the community, who have pledged to not only wear pink every day in October, but each raise $2,500 for the American Cancer Society. Collectively the group of men will raise $30,000 for the American Cancer Society.

One of our own at Cars 108 was nominated by Pat to be a Real Man this year. Aaron Geisert has worked at Townsquare Media for almost 4 years as a marketing consultant for our stations. He is active in the community outside of work, volunteering for charities, golfing at The Flint Golf Club, and building relationships throughout the community. The whole Cars 108 staff is supporting Aaron is in fundraising goal of $2,500, and will walk with him in the Making Strides Against Breast Cancer Walk in Downtown Flint on October 14th.

You can donate to Aaron's fundraising campaign here.

If you want to see the full list of Real Men Wear Pink for this year, click here.