Let the chips fall where they may. Arch West, the retired marketer for Frito-Lay, credited with inventing Doritos, has died of natural causes. West's daughter, Jana Hacker of Allen, Texas, told the Dallas Morning News that the family plans on "tossing Doritos chips in before they put the dirt over the urn."

West was 97. Tell your doctor that next time you're instructed to lay off the snacks. Use your orange fingertip to click "read more."

West got the idea for the iconic snack during a family trip to Mexico in 1961. Initially, Frito-Lay officials were not impressed with the idea. But consumer tests were positive, so the company introduced Doritos in California in 1964, and nationally three years later. By the 1970s, it was one of its biggest sellers.

West will be Frito-Lay'd to rest on October 1st.