Contact Us

Average Cost Of Prom 2012 Tops $1000

Students Participate In Their School's Final Year Prom Dance
Bethany Clarke, Getty Images

Today’s prom isn’t your parents’ dance anymore. This year’s prom price tag could easily top $1000! Read more after the jump.


The year that I attended prom, I bought a dress straight from the sale rack, and did my hair and makeup myself. The total bill came to $78. In this day and age, even though most parents are struggling financially, a child’s prom night will cost an estimated $1087, up from last years’ $807. Because of the popularity of Facebook, teen reality shows, and pop stars like Katy PerrySelena Gomez and Justin Bieber, a lot of teens treat prom night like their red carpet moment. Designer dresses, tanning sessions, professional hair and makeup and limos contribute to the mini wedding feel of prom. Says the head of Visa’s financial education programs, “This is social-arms-race spending. It’s extreme” Parents seem happy to part with the cash. They are eager to use “their kids to proclaim their stature to other parents” says a marketing psychologist.

Do you have a teenager attending prom this year? If so, how much will you spend? How much is to much?

Best of Cars 108

Recommended for You

Best of the Web

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account just click on the account activation button below. You will maintain your existing VIP profile. After you do this, you will be able to always log in to using your original account information.

*Please note that your prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

(Forgot your password?)

Not a member? Sign up here

Please solve this simple math problem to prove that you are a real person.

Sign up for Passenger Rewards quickly by connecting your Facebook account. It's just as secure and no password to remember!

Sign up to have exclusive Passenger Rewards contests, events, coupons, presales, and much more delivered to you for FREE.