Newcastle has a new ad campaign, and it's either remarkably brilliant, or incredibly dumb. "Cups" singer Anna Kendrick was supposed to star in a Super Bowl commercial, but that never happened because the beer company couldn't afford it... or at least that's the joke.

There is a new video featuring Kendrick "behind-the-scenes" talking about how she was ready to shoot the commercial, but was told days before that it wouldn't happen because of budgetary reasons.

See it for yourself.  Do you think this is a great idea, or as bad as a skunky beer?