Abercrombie and Fitch Says They Don’t Sell to the ‘Not-So-Cool’ (aka Fat) Kids
Teen clothier Abercrombie and Fitch doesn’t stock women’s sizes XL and XXL because it doesn’t want larger women wearing its brand.
Is it fair?
Abercrombie wants to associate its brand with the cool kids, and doesn’t consider overweight people to be part of that group.
The attitude toward heavy women is no surprise. In 2006, CEO Mike Jeffries defended the retailer’s position.
“In every school there are the cool and popular kids, and then there are the not-so-cool kids. Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely. [...] Abercrombie is only interested in people with washboard stomachs who look like they’re about to jump on a surfboard.”
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