Contact Us

1980’s Iconic ‘Pardon Me’ Grey Poupon Ads Coming Back To Television [Video]

Excuse me
screen shot from Youtube

Even if you have never seen the actual commercial you still know the classic line. “Excuse me. Do you have any Grey Poupon?” This iconic bit of advertising is set to make a comeback!

Subscribe to Cars 108 on


This 1981 advertisement was made by Crispin, Porter and Bogusky, the ad agency that also handles other high profile clients like Burger King, Best Buy and Domino’s. The commercial was directed by Bryan Buckley, who has directed more than 40 Super Bowl ads.

Kraft Foods, the parent company of Grey Poupon, says that the ad will air only once at the very beginning of the Oscars at an estimated cost of 1.7 million dollars. “It’s the classiest award show of the year, so it’s very in line with the brand.” says Sara Braun the head of Grey Poupon, Miracle Whip and Mayo for Kraft Foods.

It’s hoped that the return of this classic television commercial will boost sales of Grey Poupon. Those sales have been flat for several years as other gourment mustards enter the market place.

Best of Cars 108

Recommended for You

Best of the Web

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account just click on the account activation button below. You will maintain your existing VIP profile. After you do this, you will be able to always log in to using your original account information.

*Please note that your prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

(Forgot your password?)

Not a member? Sign up here

Please solve this simple math problem to prove that you are a real person.

Sign up for Passenger Rewards quickly by connecting your Facebook account. It's just as secure and no password to remember!

Sign up to have exclusive Passenger Rewards contests, events, coupons, presales, and much more delivered to you for FREE.